Data Cleansing and Data Driven Websites |
Whether it's cleaning up your database, printing your postcards or getting them into the mail stream. Urban Mail will co-ordinate your timelines and get your direct mail piece into your prospects hands, on time every time!
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Don't insult your prospects with awful looking data!
Nothing alienates a prospect more than getting there personal information wrong. A bad address, last name first, no salutation.
Address Correction & Validation
Why you need to correct your data.
Benefits
٠ Increase deliverables
٠ Reduce waste associated with bad or incomplete addresses
٠ Canadian Postal Data boosts response rates
٠ Meet Canada Post requirements
٠ Validate Database to Canada Post Standards |
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jOhn sample |
Mr. John Sample |
ibm |
IBM |
22 kaitlyn dr |
22 Kaitlin Dr |
Richmondhill on l4e36 |
Richmond Hill ON L4E 3W6 |
National Change of Address (NCOA)
Keep in touch with your Canadian customers who have moved in the last three years and filed a change of address with Canada Post. Each year 16%-18% of Canadians move, of these over 80% notify Canada Post.
Benefits
٠ Reduce returned mail
٠ Don't lose touch with your clients
٠ Reduce postage costs |
Printing
Urban Mail makes printing easy. Supply your Artwork via email or upload it to our ftp site, we will supply you a proof. Once approved we print. A beautiful project every time.
Benefits
٠ Faster Turnaround
٠ Higher Quality
٠ Proper Specifications for Canada Post
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enefits
٠ Cost Effective
٠ Personal Service
٠ Full Colour |
Variable Laser Imaging
Variable Image Printing or One–to–One Marketing can help you create a personal relationship with your customers and prospects.
Benefits
٠ Target individuals
٠ Use variable data to appeal to the individual
٠ Acknowledge their personal information
٠ Recognize their past business
٠ Speak to their specific needs/wants
٠ Make offers that are meaningful to your customer
٠ Communicate only what is relevant to your customer
٠ Laser setup and form design |
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Variable imaging encourages businesses and marketers to enhance their prospecting messages. Urban Mail combines customer data and digital output technology to provide marketers the ability to print each page/piece differently within a print run. In essence, changing the copy or graphic images within each piece to appeal specifically to each individual. That's one–to–one marketing!
Lettershop
The final destination for many communication projects can be as straight forward as a mailbox. However, the preparation and assembly of a mailing can be anything but straight forward.
Urban Mail is experienced in all aspects of mailing, sorting, labeling, and dealing with changing postal regulations. Get your communications piece into the mail stream on time and on budget!
Benefits
٠ Folding
٠ Full Inkjet Capabilities
٠ Machine Inserting
٠ Tabbing
٠ Canadian & US Mail Prep
٠ Fulfillment
٠ Match Mailings
٠ Labeling
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Website Developement (CRM)
Whether you’re looking to create an online presence, or a complicated database driven website. We have the programming experience to get your project done on time and on budget.
Benefits
٠ Search Engine Optimization (SEO)
٠ Professional Looking Sites
٠ Enhance your Online Image
٠ Web Hosting
٠ Flash Animation
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Benefits
٠ Domain Names
٠ Online Forms for Visitors
٠ E-newsletter Solutions
٠ Re-design & Maintenance
٠ Data Driven Websites |
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We work magic on your data:
(Click on topic for explanation)
Address Correction
Save money on your mailings with address correction. Send us your data and we will send you a report specifying how accurate your data is and how accurate it can be.
NCOA
Each year 16%-18% of Canadians move, of these over 80% notify Canada Post. Don't loose track of your existing clients. Your database will come back with your contacts updated addresses.
Proper Upper/Lower Conversion
We can correctly case “Mc” and “Mac” names (“MacKenzie,” “Macey”) and also less common prefixes like “Del” and “Von” (“DelGado,” “VonBraun”).
Genderize Names
Are you marketing to males and females the same way. Do you even know how many males vs. females you have in your database and if not why? We can help! We can genderize your database so you can market to your database more effectively.
Build Salutations
We can create both formal (Dear Mr. Brown) and informal (Dear Greg) salutations. When we encounter neutral names (Pat, Chris, Dale), you can assign a neutral salutation (Dear First Name, Last Name) or a “slug” (Dear Valued Customer).
Name Splitting
We can parse compound fields containing either single or double names, plus inverse names, into their structural components:
Prefix (Mr., Ms, Dr, etc.)
First name
Middle name (or initial)
Last name
Suffix (M.D., Ph. D.).
City/Prov/PC Splitting
We can intelligently split city-province-pcode compound fields into their components.
Specialized Programming
Do you need a complicated matrix upgrade or a laser personalized letter that is completely different than the next depending on the components in the data? No programming project is too difficult. Call or email us your programming needs, we will come up with a solution.
List Conversion
Conversions from fixed field to dbase, label format to ascii comma delimited. We'll get it done for you!
Database Analysis Reports
Sometimes the solution is staring you in the face but unless it is in a simple to understand report it can stay hidden. Tell us how you want your data analyzed we'll do the rest.
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